Sometimes, you can find very important emails in your spam folder. Several things can be responsible for this. If you send an email to someone as a business and it lands in their spam folder, they will likely not see it. This could also hurt your email campaign. In this article, we will explain what spam traps are and how you can avoid them. So keep reading to learn more about how to keep your emails safe and so they reach their inbox.
What Are Spam Traps ?
in simple terms, spam traps are email addresses that do not belong to real people or dummy emails. Usually, they are used to catch spammers with poor email marketing strategies. There are several types of them:
Recycled Email Addresses:
These are old email addresses that are no longer in use. So, the email providers will instead turn them into spam traps to catch people who try to send emails to outdated lists.
Typo Traps:
The Typo traps are email addresses that usually have common typos. For example, johndoe@gmial.com instead of johndoe@gmail.com. It will catch anyone who does not verify their email lists.
Pristine Spam Traps
These are email addresses that were created specifically to catch spammers. Pristine spam traps are never used to sign up for anything. So, instead, any email sent to them will be considered spam.
What to Do to Avoid Spam Traps
Businesses can avoid spam traps by cleaning their email list regularly. Make sure your list doesn’t have any old or inactive email addresses. You can also use the double opt-in option on your website. This way, you are asking people to confirm their email addresses before adding them to your list. This helps ensure that the email addresses are correct and belong to real people.
Another solution is to use a UI email verification tool like https://www.lemwarm.com. You can use it to check if the email addresses are valid before you send your emails. It also helps catch typo traps and ensures your list is clean.
It’s also important that you avoid buying email lists because many have spam traps. Instead, you should build your email lists by getting people who are genuinely interested in your business. Also, keep an eye on your email open rates and bounce rates. If you see a sudden drop in open rates or a rise in bounce rates, you might have a spam trap on your list.
Final thoughts
The reality is that spam traps can cause big problems for your email campaigns. As such, you can try as much as possible to avoid them. If you follow me in this guide, you can completely avoid falling prey to spam traps. This is especially true if you use tools like Lemwarm. It can make a big difference and will help you verify email addresses and keep your list clean. It will also reduce the risk of hitting spam traps and ensure that your emails reach real people.
Be sure to check out our other articles for more insights and tips!
